About sunny & Sandy

Hunan Sunny & Sandy Toy Manufacturing Co., Ltd. (Sunny & Sandy) was founded in 2015 as a high-tech enterprise integrating toy R&D, production, and sales. Headquartered in Hunan, the company operates multiple manufacturing bases and specializes in developing 3D plastic toys, food-grade toys, and anime IP-related products. With its independently developed multi-color, multi-material integrated injection molding process, Sunny & Sandy provides high-quality, innovative toys to consumers worldwide.

In September 2024, driven by its keen market insights and passion for Chinese animation culture, Sunny & Sandy secured the exclusive nationwide IP license for Ne Zha 2 3D plastic food toys. The product quickly became a sensation, with single-item sales surpassing 200 million RMB, establishing Sunny & Sandy as a leader in the Chinese-style toy industry.

During the 2025 Chinese New Year movie season, Ne Zha 2 dominated the big screen, raking in 14 billion RMB at the box office. While audiences were thrilled by Ne Zha’s fiery rebirth in Fire, another story of “rebirth” was unfolding in the brightly lit workshop of Sunny & Sandy in Xiangtan, Hunan, on the third day of the Chinese Lunar New Year.

When the Production Meets New Year Rush

Rewind to September 2024, Sunny & Sandy was officially authorized as the exclusive nationwide manufacturer of Ne Zha 2’s 3D plastic merchandise. This achievement came with a formidable challenge: the material library would be available in November, and within just three months, the company needed to complete product design, mold development, mass production, and delivery—a task comparable to compressing Ne Zha’s mythical “three-year gestation” into just half a year.

As Ne Zha 2 exceeded all box office expectations, demand for Ne Zha-themed toys skyrocketed, further pushing Sunny & Sandy to its limits.

During the peak production period of the Chinese Lunar New Year, Sunny & Sandy resumed operations ahead of schedule to meet overwhelming order demands. The stability and high efficiency of Haitian injection molding machines played a pivotal role in this process. With their continuous operation capability, these machines ensured on-time delivery, while their high level of automation significantly reduced manual labor, improving production efficiency and stability. This technological advantage enabled Sunny & Sandy to successfully race against time in its production line’s extreme sprint.

From the Big Screen to Millions of Homes

A Ne Zha 2 blind box set consists of six characters, each requiring nine injection molding machines to complete the entire process from initial formation to final shaping. The complex and highly demanding molding process is akin to the modern equivalent of Taiyi Zhenren’s mystical craftsmanship—far beyond ordinary expectations.

Assistant to Sunny & Sandy’s Chairman, Yang Zhenlin, vividly described the production process as reshaping Ne Zha’s body layer by layer. First, ABS material is melted at high temperatures and injected into molds to form the “skeleton”. Then, various colors and materials are added in layers, “fleshing out” Ne Zha, “dressing” him, and “styling” his hair. Through multi-layer injection molding, even the most intricate details of the character are flawlessly reproduced.

“Haitian injection molding machines offer high precision and automation, ensuring that every tiny detail is accurately replicated,” Yang explained. “From Ne Zha’s eyes and nose to the intricate textures of his clothing, every detail seems to come to life.”

By overcoming technical challenges in injection molding precision and material compatibility, Haitian injection molding machines facilitated the seamless execution of this multi-layer complex production. This ensured that every detail was meticulously restored, every component was perfectly assembled, and the production process was both highly efficient and of the highest quality.

The “Creators“ Behind the Production Line

As Ne Zha 2 shattered box office records with 14 billion RMB in revenue, Sunny & Sandy also made history, achieving 200 million RMB in single-item toy sales.

From the cinematic legend of Ne Zha 2 to high-quality Chinese-style collectible figures, this cross-industry collaboration between Haitian and Sunny & Sandy proved that Chinese manufacturing could do more than just bring cultural IPs to life, it can also reinforce them with cutting-edge technology. This partnership is a testament to how innovation in manufacturing is fueling the rise of Chinese animation, marking a new milestone in smart manufacturing.