MARKETS
CONSUMER GOODS INDUSTRY
The consumer goods market is the mass market for plastic products par excellence and is more competitive than any other. Countless everyday items would hardly be so affordable without plastic injection molding technology, from shirt buttons to laundry baskets, from ballpoint pen clips to desk rails, from building blocks to pirate ship, from light switches to toolboxes. There is no question that the world of consumer goods is more colorful, large and diverse than almost any other.
And yet, from a technological point of view, we speak predominantly of standard applications in production – albeit with sometimes high quality requirements.
Haitian International is excellently positioned for consumer goods production, with a wide range of machines and solutions for the most diverse performance parameters, difficulty levels and geometric dimensions. The perfect choice for customized injection molding with technology to the point – highly efficient at low unit costs.









CHALLENGES
CONFLICTING REQUIREMENTS
As a multi-layered, global mass market, the consumer goods sector is an extremely competitive, highly performance-driven market. And the challenges are increasing in intensity and number. In addition to basic requirements (price pressure, timing, functionality, quality, etc.), there are additional problem areas such as ever shorter product cycles, more complex designs and, last but not least, the global finite nature of resources. The contradiction is obvious. It should become faster, but also more sustainable. More refined, but also inexpensive at the same time … A dilemma that seems to be coming to a head.
We see the answer in the combination of robust productivity and digital intelligence. Our highly economical series with the open, flexibly expandable third-generation technologies offer highly productive manufacturing solutions for almost all requirements. With easy integration into robotic-supported processes as well as fully automated production lines. As far as sustainability is concerned: Apart from the significant energy and resource savings of our machines, intelligent software solutions ensure stable injection molding processes with all common raw materials. This also applies to the processing of biodegradable materials and recyclates.
CUSTOMER STORY
23 Years of Partnership and Industrial Innovation

23 Years of Partnership and Industrial Innovation
2025-08-29
For over two decades, Grupo Fabinject—a national benchmark in the manufacturing of auto parts, home appliances, and designer furniture—has been on a path of growth and innovation supported by Haitian’s technology and expertise. Headquartered in a 24,00
Ten Years of Partnership: Pushing the Boundaries of Technology

Ten Years of Partnership: Pushing the Boundaries of Technology
2025-08-11
Founded in 2013, and based in Junan County, Linyi, Shandong Province, Huafeng Technology Co., Ltd. (referred to as “Huafeng”) specializes in the development and manufacturing of high-precision molds, rubber and plastic components, and hardware products
Onward Plastics’ Growth Supported by Haitian IMMs

Onward Plastics’ Growth Supported by Haitian IMMs
2025-07-31
Onward Manufacturing, a maker of gas and charcoal barbecue grills, acquired the custom molding shop making their plastic components in 1996, largely to support their own needs. In 2016, the family-owned company saw the opportunity to grow and put two f