On March 19, Haitian Plastics Machinery and XPeng Motors successfully held the turnkey injection molding project handover ceremony at the Zhaoqing base. This milestone marks the official launch of their key collaboration in intelligent manufacturing for core new energy vehicle components, taking a solid step forward toward the future of smart manufacturing.

At the ceremony, Xu Bin, Deputy Director of Global Industry Lines at Haitian Plastics Machinery, and Xu Haihui, General Manager of South China Marketing Company, attended alongside Ma Ji, Director of Process Technology at XPeng Motors, and Fan Haibo, Plant Manager of the Resin Factory at the Zhaoqing base. Leaders from both sides gathered for a group photo to mark the occasion.

The delivery includes three Haitian HA3300-22500 injection molding machines, specifically configured for automotive bumper production, precisely aligned with the manufacturing needs of XPeng’s Zhaoqing resin plant.

This batch of Haitian HA-series machines, tailored for the automotive sector, offers multiple core advantages. Delivered as a turnkey injection molding island, the solution is equipped with a Stäubli mold change cart and magnetic platens, enabling one-click automated quick mold change. A 9-station quick-change fixture platform further minimizes downtime and supports flexible production.

The machines are integrated with on-machine automation systems that complete a full range of post-processing steps, including part removal, gate trimming, flame treatment, weighing, and laser marking—achieving a high level of automation and significantly improving production efficiency.

In addition, Haitian’s engineering team designed a clean, high-quality secondary-side layout for water, electricity, and gas systems, while implementing centralized material feeding and centralized exhaust treatment across the plant—ensuring both efficiency and environmental performance.

As a core hub for XPeng’s production capacity and industrial chain, the Zhaoqing base is equipped with five major process workshops and a wide range of intelligent manufacturing systems. Among them, the resin workshop enables large-scale production of bumper components for smart electric vehicles. With the deployment of Haitian machines, the base’s capabilities in resin part manufacturing are further strengthened. Taking on the critical role of shaping the “first impression” of intelligent vehicles and safeguarding driving safety, the solution supports both higher production efficiency and improved product quality in bumper manufacturing.

The successful delivery of this project marks a strong example of deep industry collaboration and mutual empowerment between Haitian Plastics Machinery and XPeng Motors. Leveraging its expertise in developing and manufacturing injection molding solutions for the automotive sector, Haitian has provided XPeng with a customized, high-efficiency turnkey intelligent manufacturing ecosystem. Building on this milestone, both parties will continue to deepen their partnership, focusing on innovation in equipment for new energy vehicle components, and jointly driving the high-quality development of the automotive manufacturing industry.

Shantou Gooders Precision Technology Co., Ltd.(Golds), founded in 2017, is a high-tech enterprise focused on precision manufacturing within the building block supply chain. Operating a 210,000 m² production base, the company produces more than 10 billion building block pieces every year. It is now a top-tier supplier of universal building block components, working with major toy companies worldwide.

Located in Chenghai, Shantou—one of China’s most important toy manufacturing hubs—Golds has grown alongside the region’s powerful industrial ecosystem.

Inside the factory, hundreds of injection molding machines run in orderly rows. Every year, billions of tiny plastic pieces leave this production line, eventually becoming castles, spacecraft, and dinosaurs in children’s hands.

The story behind this massive and highly reliable production system traces back to 2017, when Golds was founded, and when it first partnered with Zhafir.

When Golds was established in 2017, its mission was clear: to become a production service partner for leading toy brands. That meant delivering more than just building blocks, but also guaranteeing consistent quality across every batch. Choosing the right equipment was therefore the company’s first critical decision.

“High precision and reliable performance are the foundation of high-quality products,” recalls Hong Jiawen, Production Director at Golds. Zhafir was selected for its strong reputation in technology, service, and cost-performance.

Nine years later, that initial decision has grown into a large-scale production network. Today, Golds operates 327 injection molding machines from Haitian and Zhafir, including 263 Zhafir machines. Working together with Haitian Smart Solutions Robotics systems, they form the backbone of Golds’ massive annual output.

In the world of building blocks, creativity starts with precision. Each block must meet strict dimensional requirements. Equally important is consistency across batches, which means blocks produced at different times must deliver exactly the same fit and feel. Therefore, every detail—dimensional tolerance, parting line, and shrinkage rate—must be controlled at the micron level, ensuring that any two blocks can snap together seamlessly. This level of precision must be maintained over hundreds of millions of production cycles.

Zhafir machines play a vital role in achieving this consistency. Servo-driven systems minimize transmission delay and fluctuation, allowing machines to reach stable operation quickly. Combined with precise injection control, stable clamping systems, and fast cycle performance, they ensure reliable, repeatable production, supporting Golds’ output of billions of components each year. 

The all-electric design also eliminates hydraulic oil, reducing contamination risks and helping maintain the high cleanliness standards required for toy manufacturing.

As smart manufacturing reshapes the industry, Golds has actively built an automated production ecosystem. A dedicated building block solution from Haitian Smart Solutions compresses in-mold actions to 0.82 seconds, enabling stable performance even in high-frequency production cycles. Robotic systems work seamlessly with Zhafir injection molding machines, forming a synchronized production loop: Precise molding → Precise part removal → Precise cycle timing.

With its open architecture and intelligent capabilities, Zhafir equipment integrates smoothly into Golds’ smart factory environment. Production data can be quickly translated into process optimization, allowing the company to respond flexibly to changing orders. The result is faster changeovers, more flexible manufacturing, and higher efficiency.

From 2017 to 2026, Golds and Zhafir have grown together, from a single machine to a large-scale equipment network, and from precision manufacturing to intelligent manufacturing.The partnership reflects a clear path forward: starting with advanced precision, scaling that precision through digitalization, and ultimately unlocking new possibilities through intelligent manufacturing.

Today, the 10 billion building blocks produced each year stand as the most visible outcome of this collaboration. In Chenghai, the city that put China’s toy industry on the global map, Golds and Zhafir fit together like two perfectly matched blocks, building a future defined by precision, efficiency, and smart manufacturing.

PLASTINDIA 2026, one of the Asia’s largest international plastics exhibitions, concluded successfully on February 10th at Bharat Mandapam in New Delhi after six days of groundbreaking showcases and industry networking.

Haitian India drew massive attention at Hall 10, Booth A-12, where we demonstrated four powerful production solutions: the JU4500V/2400SE for automotive filter cases, MA3800/980H PRO for high-speed thin-wall IML production, MA3000/1800GII for precision robotic insert molding, and advanced NIIGATA MD100S8500 All-Electric for Automobile & PC Thick Lens Manufacturing. 

Hundreds of manufacturers witnessed live production runs that addressed India’s real manufacturing challenges.

Haitian JU4500V/2400SE 
Two Platen Servo-Hydraulic Machine 
Automobile Filter Case Manufacturing

The Indian automotive industry is accelerating localization and placing higher demands on the efficiency and stability of mass production of components. Haitian JU4500V/2400SE two plate servo hydraulic machine, designed for mass production of automotive parts, is sturdy and durable.

This machine molds 275g filled PP filter cases with 1+1 cavities. The integrated Haitian GA 1300 ID all-axis servo robot handles automation smoothly—keeping your energy bills low and productivity high.

Haitian MA 3800H/980PRO
Toggle Servo-Hydraulic Machine
Thin Wall With IML

Founded in Hong Kong in 1988, Hongrita Holdings Ltd. (Hongrita) has grown into a global precision manufacturing group. With mold and precision plastic component facilities in Shenzhen, Zhongshan, and Malaysia, Hongrita now operates six factories and employs approximately 2,500 people worldwide. Hongrita’s core expertise spans multi-material, multi-cavity, and LSR precision molds, serving leading global brands across medical, consumer electronics, industrial, and automotive sectors.

Recently, we had the opportunity to speak with Mr. Felix Choi, CEO of Hongrita, to hear firsthand how this manufacturing leader approaches choice, evolution, and the future.

At Hongrita’s Zhongshan plant, more than 300 Zhafir all-electric injection molding machines operate reliably day and night. Hongrita sets uncompromising standards: micron-level precision must remain consistent over time and across tens of millions of cycles.

In 2016, when the first second-generation Zhafir all-electric injection molding machine was introduced, the challenge was clear—not just to produce qualified parts, but to keep deviations within micron-level limits over millions of cycles. Zhafir met that challenge. Since then, Hongrita’s production lines have evolved in step with Zhafir’s technology, advancing together to the latest fifth-generation platform.

Today, all Zhafir machines at Hongrita continue to operate stably under high-load conditions, with machine stability underpinning consistently high production yield. This philosophy of iteration rather than replacement has formed the “growth rings” of Hongrita’s production lines, and stands as the first foundation supporting its global customer base.

In recent years, the partnership has reached a new milestone with the joint exploration of CUBE mold technology. “We’ve already received our first customer order,” Mr. Choi noted. From second-generation machines to breakthroughs in cube molding, the relationship has evolved from equipment supply into a collaborative R&D partnership, responding to new market demands and bringing advanced mold concepts into mass production.

Connecting machines into a production line is only the beginning. Hongrita began its digital and intelligent transformation early, guided by a clear goal: replace experience-based judgment with data-driven certainty.

“We need more accurate data for analysis, which is why we fully adopted all-electric machines,” said Mr. Choi. In an environment of intense competition on cost and efficiency, optimization must be rooted in real production data. The comprehensive adoption of Zhafir all-electric machines became the cornerstone. With advantages in energy efficiency and precision control, combined with open data interfaces, Zhafir enables every machine’s operating status, process parameters, and energy consumption to become transparent and traceable. As a result, machines are no longer just producing parts, but also producing insight.

This data-driven approach has also turned green intelligent manufacturing from a concept into action. With real-time data, Hongrita has carried out systematic energy-saving upgrades across water, electricity, gas, and HVAC systems, achieving both economic and environmental gains. Today, Hongrita has earned authoritative Industry 4.0 Maturity Level 2i certification, with Zhafir playing a critical role behind the scenes.

Nearly a decade and 300 Zhafir machines—more than scale, they reflect a journey of choice, trust, and shared progress. From equipment collaboration to technology development and digital transformation, Zhafir has grown alongside Hongrita in modern manufacturing. 

Looking ahead, the partnership will continue to drive innovation and long-term value. This journey of precision manufacturing is still underway. 

Founded in 2016, Guangdong Zhongsichuang Plastic Co., Ltd. (Zhongsichuang) focuses on the R&D and manufacturing of cosmetic packaging. Serving leading beauty brands worldwide, the company delivers packaging solutions that balance precision, visual appeal, and cost efficiency—helping brands stand out in competitive markets.

When a lipstick glides up smoothly or a compact reflects a clear, refined finish, these subtle details shape a consumer’s first perception. Cosmetic packaging today is no longer just functional, it is also the first visual and tactile expression of a brand.

Recently, we visited Zhongsichuang to see how aesthetic ideas are transformed into precise manufacturing results.

Within a 25,000-square-meter modern facility, more than 100 injection molding machines run continuously, supported by over 3,000 mold sets ready for production. Zhongsichuang operates a comprehensive range of Haitian and Zhafir injection molding machines, including standard models, third- and fifth-generation machines, as well as two-color and all-electric systems. Together, they cover nearly the full Haitian International product portfolio.

Behind this scale is a clear principle: precision manufacturing, refined appearance, and reliable cost performance.

In cosmetic packaging, transparency signals premium quality, and it also demands extreme process stability. Chairman Xie Rusheng demonstrated this with a clear powder compact weighing 70 grams, featuring a 10 mm wall thickness and a five-minute molding cycle, placing high demands on machine consistency over long cycles.

“With Zhafir all-electric injection molding machines, the products maintain stable pressure, speed, and temperature throughout the process.” This minimizes shrinkage in thick-wall parts and delivers a yield rate above 96%, making flawless transparency achievable at scale.

For more than a century, rear-view mirrors have borne witness to the automotive industry’s evolution from traditional manufacturing to intelligent mobility. As a pioneer in automatic folding rear-view mirror technology, MCi (Suzhou) has continued to lead this transformation. MCi (Suzhou) is one of Flex’s MCi global manufacturing bases, with production facilities across Asia-Pacific region, North America, and Europe, delivering the “intelligent eye” for leading global new-energy vehicle manufacturers.

Inside the MCi plant, more than 70 Zhafir electric injection molding machines operate in a highly organized manner, supporting the company’s  pursuit of precision and quality. The close, long-term partnership between MCi and Zhafir provides a solid foundation for this efficient operation.

As an early innovator in the automotive rear-view mirror sector, MCi has always placed product quality at the core of its manufacturing philosophy. “Our products demand extremely high injection molding accuracy,” said Mr. Wu, Head of Injection Molding. Among many alternatives, Zhafir stood out for its excellent precision and well-balanced performance, leading to a partnership that began with Zhafir’s first-generation electric injection molding machines and has continued through the latest fifth-generation models. 

For MCi, choosing electric injection molding machines was a natural decision. Higher precision ensures consistency for complex housings and structural components, while low maintenance requirements and the elimination of oil leakage align well with 5S management standards. In addition, strong energy-saving performance supports green manufacturing. With their precision, reliability, and cleanliness, Zhafir electric machines have become a trusted part of the production line.

Mold changeovers are relatively infrequent at the MCi workshop. This is largely due to the high quality of in-house mold development, which delivers long service life and stable performance. To fully leverage these strengths, the cooperation has extended into equipment customization. To meet the specific requirements of rear-view mirror components, Zhafir machines have been optimized with features such as extended ejector strokes and increased plasticizing capacity. These tailored solutions allow molds and machines to work together seamlessly, maximizing production efficiency.

Data is the foundation of intelligent manufacturing. At its facility, MCi has implemented the Haitian Smart Solutions MES system to gain real-time visibility into equipment performance, production progress, and critical process parameters. This integrated digital environment significantly improves operational efficiency and data accuracy, while providing a solid basis for process optimization, quality traceability, and predictive maintenance.

As new-energy vehicle products continue to evolve at a rapid pace, this digital platform plays a critical role in enabling MCi to respond quickly to change while maintaining consistent manufacturing quality.

Throughout MCi’s intelligent manufacturing journey, Zhafir has been a reliable partner. According to Mr. Wu, Zhafir’s support system is highly dependable. When internal teams encounter challenges, online technical support responds quickly, and spare parts are typically delivered the next day to ensure uninterrupted production.

Beyond reactive support, Zhafir also proactively shares new technology developments and explores their potential application in MCi’s production environment. The partnership has gradually evolved from problem-solving to long-term value co-creation.

A rear-view mirror reflects what lies behind, yet it safeguards what lies ahead. Through reliable technology and responsive support, Zhafir continues to move forward alongside MCi—quietly but steadily.

On December 29, 2025, Haitian Machinery officially opened its South China Headquarters in Shunde District, Foshan. The launch marks a new step in the company’s domestic dual-center layout, with Ningbo and South China serving as two core hubs, while also signaling a new phase in intelligent manufacturing and global industrial collaboration.

Senior officials from the Foshan Municipal Government and the Shunde District Government attended the event alongside more than 1,200 guests. Participants included customers, distributors, suppliers, media representatives, and management and employee representatives from both the Ningbo and South China operations of Haitian Group.

The opening ceremony was hosted by Haitian’s AI-powered virtual host and brought together government representatives, industry partners, and customers.

Zhang Bin, Haitian Group CEO, noted that the South China Headquarters is a significant part of the company’s domestic dual-center development. The new headquarters integrates R&D, operations, market services, and talent development, with a focus on advanced intelligent equipment and application-driven innovation.

During the ribbon-cutting ceremony, Haitian Group Chairman Zhang Jianming, CEO Zhang Bin, Haitian International CEO Zhang Jianfeng and senior executives from across the group jointly marked the official opening of the South China Headquarters.

The launch represents an important milestone for Haitian and establishes a new integrated hub in South China that brings together R&D, manufacturing, and service capabilities to support regional industrial development.

Following the ceremony, guests toured the administrative building, digital exhibition hall, and production workshops, gaining a close look at Haitian’s intelligent manufacturing capabilities.

The exhibition area featured injection molding machines, CNC machines, servo drives, die casting equipment, laser machinery, and intelligent manufacturing services. A total of 18 injection molding solutions were presented across application areas such as automotive, home appliances, medical, 3C electronics, packaging, logistics, and drones, covering advanced processes including in-mold coating, microcellular foaming, IMR, multi-cavity precision molding, and ultra-high-speed thin-wall injection molding.

In addition, high-precision CNC machining, die casting and magnesium alloy forming, laser cutting and additive manufacturing, intelligent factory solutions, core components, industry–education integration, and specialized equipment were displayed together, demonstrating a complete ecosystem spanning R&D, manufacturing, services, and talent development.

The opening of Haitian Machinery’s South China Headquarters strengthens the company’s local presence in the Greater Bay Area with a more localized presence, closer customer engagement, and stronger resource coordination. As operations ramp up, Haitian will support the delivery of intelligent manufacturing solutions across a wider range of applications.

Founded in 2001, Ningbo Jinlong Electric Appliance Co., Ltd. (Jinlong) started with a focus on small household appliances and mold manufacturing. Over the years, the company has expanded into fields such as power tools and electronic components, accumulating extensive experience in mold design and manufacturing. Some of its molds have received both domestic and international awards. By 2025, Jinlong operates 68,000 square meters of manufacturing space with fixed assets of RMB 150 million, supporting stable and large-scale production.

Today, Jinlong’s workshop runs more than 300 injection molding machines from Haitian International with the blue “Haitian” and “Zhafir” logo. This represents 34 years of long-term trust. Through reliable equipment and responsive service, Haitian turned Jinlong’s initial “first machine” into a long-standing “only choice.”

From the first machine to a workshop equipped with 300 Haitian machines, Jinlong’s logic has remained unchanged. “Haitian machines are stable and highly reliable,” Chairman Shen explained. While production challenges can arise from various operational factors, Haitian’s service has consistently stayed close to the production line. “For users, service is the most important factor.”

After comparing alternative brands, Jinlong found no equivalent match in terms of overall reliability and support. As a result, Jinlong has maintained a 100% Haitian-configured injection molding workshop for over thirty-four years.

As customer demands shifted toward high-end and digitalized manufacturing, Jinlong continued its “Only Choice” with Haitian. In the first half of 2025, the company purchased 38 fifth-generation Haitian injection molding machines. “Our customers are global industry leaders. These projects require full digital integration, end-to-end process monitoring, and backend traceability.” said Chairman Shen.

Haitian machines enable real-time data collection, full-process monitoring, and production traceability, meeting strict digital manufacturing requirements and strengthening Jinlong’s smart manufacturing capabilities.

At this stage, Haitian has evolved from an equipment supplier into a long-term technology partner.

Founded in 1967 in Istanbul, Turkey, IRAK PLASTIK specializes in plastic household products. Starting with kitchenware, the company has expanded into garden furniture and home-use plastics, becoming a well-established company in the local plastics industry.

Inside the IRAK PLASTIK workshop, more than one hundred Haitian injection molding machines run around the clock. From containers to laundry baskets, the household items used by millions reflect IRAK’s commitment to quality and Haitian’s 25 years of steady local support.

“We bought our first Haitian machine 25 years ago just to try it out,” recalls the owner, Mr. Koksal. After comparing brands from Taiwan, China and Europe, he and his father were drawn to Haitian’s value and service. That trial marked the start of a long-term partnership.

When the first Haitian machines arrived in 2000, Haitian engineers conducted a full inspection. Every performance metric, from stability to precision, met IRAK’s expectations. Over time, IRAK saw that Haitian machines had a lower failure rate than the industry average, prompting them to increase their investment.

In 2007, IRAK introduced its first Haitian servo machines, followed by fully-electric, high-speed, and packaging machines. Each upgrade was adopted quickly in IRAK’s factory, improving productivity, energy efficiency, and material savings.

In 2010, a sudden fire destroyed the factory, turning more than 100 machines into scrap. “I stood in front of the ruins for a long time and thought the company might be finished,” the owner recalls.

“Haitian helped us tremendously,” he says. “They offered new machines at the best prices and sent a technical team to rebuild with us. Engineers from Haitian often worked late into the night.” With Haitian’s support, IRAK PLS restored production in a short time. This experience showed the company that Haitian is not just a supplier but a reliable partner in difficult moments.

With over a hundred machines running nonstop, downtime is the biggest risk for IRAK. Luckily, Haitian’s local service network in Turkey provides 24/7 support, responding immediately to any issue and minimizing production losses. This dependable service gives IRAK confidence in daily operations.

Haitian also offers tailored solutions. “Haitian doesn’t just supply machines.They provide complete solutions,” says Onur, Production Manager at IRAK PLS. “They offer customized setups tailored to our production needs, helping us improve efficiency and reduce operating costs.”

Today, Haitian MA high-speed machines work smoothly with robotic arms, and multi-component two-color machines handle complex parts with stability. Older machines remain in operation while new ones continue to join the line.

From the first machine installation to rebuilding after the fire to everyday localized support, Haitian’s local support has been consistent for 25 years.

As Mr. Koksal puts it: “In the 25 years of cooperation, we’re more than business partners—we’re like family and will continue this journey together.

On November 19, Haitian Group and Haier Smart Home held a grand delivery ceremony at Haitian’s Ningbo headquarters for a jointly developed custom machine — marking another milestone in their 30-year partnership.

At the ceremony, senior leaders from both Haitian Group and Haier Smart Home were present, jointly witnessing this important moment of deep collaboration and industrial innovation.

Mr. Li Huagang, Chairman and President of Haier Smart Home, and Mr. Zhang Jianfeng, President of Haitian Plastics Machinery, jointly unveiled the custom machine, marking the official debut of this integrated achievement between the two leading brands.