Founded in 2001 in Cixi, Zhejiang, Ningbo Kadeer Electrical Appliance Co., Ltd. (Kadeer) produces over 8 million small home appliances annually, with an output value exceeding RMB 1.5 billion. Its portfolio spans summer cooling solutions (circulation, pedestal, and tower fans) and winter heating systems (fan heaters, oil-filled radiators, and convectors). Armed with world-class industrial design—backed by multiple iF and Red Dot awards—Kadeer leverages design excellence as its core moat against market homogenization.

Extreme weather is reshaping the small-appliance business. Heat waves arrive earlier. Cold snaps hit harder. Products once seen as seasonal extras have become essential household items.

For manufacturers, this means demand can rise almost overnight. A sudden heat wave can trigger a surge in fan orders. A sharp drop in temperature can quickly tighten heater supply. The market no longer gives factories the luxury of a long response time.

At Kadeer’s production base in Cixi, Haitian injection molding machines run around the clock to meet these unpredictable spikes. Components move steadily from molding to assembly, while finished products are shipped to customers across the country.

Behind that smooth response is not luck. It is manufacturing discipline built over years.

In the fast-paced appliance market, survival hinges on speed.

Henan Hengrong New Materials Co., Ltd., based in Kaifeng, specializes in customized food-grade plastic packaging. Supported by mature manufacturing processes and rigorous quality control, the company delivers safe, reliable packaging solutions for the food industry.

Custom Packaging Starts with Agility

Kaifeng has long been known for its food culture. Hengrong’s contribution is helping those products stand out with packaging designed to match today’s market. Inside Hengrong’s production facility, 24 Haitian injection molding machines run around the clock, producing a wide range of customized food packaging. „Almost everything we produce is custom-made. “ says Chairman Kong Jian. Instead of relying on the same mold for years, Hengrong refreshes most of its packaging every one to two years to keep pace with changing products and consumer trends.

This commitment to customization means longer development cycles and more complex production, but it also helps customers‘ products stand out on the shelf—even entering leading retail chains such as Pangdonglai. This high-mix production environment with frequent changeovers places exceptional demands on machine responsiveness and long-term reliability, making Haitian the natural choice.

Transforming Production with In-Mold Labeling

Hengrong’s manufacturing evolution can be traced through something as simple as a label.

The company has continuously upgraded its production process—from unlabelled packaging, to heat transfer printing, and now to in-mold labeling (IML). By integrating the label directly into the molding process, IML reduces manual operations while improving durability, appearance, product consistency and overall production efficiency. „Although the initial investment is higher, the overall cost for our customers is actually lower,“ Kong explains.

Reliable IML production requires exceptional precision, while Haitian’s high-speed injection molding machines deliver the positioning accuracy and repeatability to keep the process stable.

Quality extends beyond the molding process. Hengrong’s new facility features a 4,500 m² clean workshop and works closely with leading mold  manufacturers to maintain high food safety and quality standard.

Reliability That Stands the Test of Time

Hengrong’s partnership with Haitian began in 2017. After comparing several domestic and international brands during product development, the company found Haitian consistently offered the best long-term stability. Today, Hengrong operates 24 Haitian injection molding machines ranging from 200 to 460 tons, including the latest thin-wall solution introduced during the expansion of its new production facility. According to Kong, the first batch of Haitian machines has been running reliably for six to seven years, while their energy efficiency continues to deliver measurable operating savings.

During the company’s relocation and expansion, Haitian equipment ensured uninterrupted production. Hengrong has also adopted Haitian Smart Solutions‘ centralized material feeding system, reducing labor while improving efficiency and workplace cleanliness.

A Partnership Beyond Machines

What began with injection molding machines has grown into a broader manufacturing partnership. From equipment to feeding system, Hengrong and Haitian continue to deepen their collaboration through system-level solutions. This experience highlights a simple truth: in fast-changing, highly customized production, long-term reliability is not an advantage—it’s a necessity. Together, Hengrong and Haitian are building a smarter, more efficient and more sustainable future for food packaging manufacturing.

Haitian Three-City Open Week

Manufacturing, Innovation and Industry Expertise

From April 20 to 26, Haitian will host a new Open Week format connecting Ningbo, Shanghai and Suzhou under the theme “Level Up! Your Advantage.” For the first time, the program brings together three key touchpoints in one coordinated event: Haitian’s headquarters and manufacturing base in Ningbo, the Haitian booth at Chinaplas 2026 in Shanghai, and the Haitian Medical Application Technology Center in Suzhou.

By combining manufacturing, exhibition and application expertise, Haitian offers customers a broader view of how equipment, digital technologies and cross-divisional synergies work together in practice. The three-city format is designed to show how Haitian creates value not only through machines, but through integrated solutions built around productivity, quality and application know-how.

Ningbo: Manufacturing strength and application capability

In Ningbo, visitors will experience Haitian’s manufacturing strength at the source. The Open Week will provide large-scale access to the new Haitian Machinery Smart Factory, the newly operational Haitian Machinery Global Application Experience Center and additional core manufacturing areas. With a total production footprint of around one million square meters, the the tour in Ningbo plants highlights Haitian’s strengths in large-scale production, intelligent manufacturing, application development and industrial collaboration.

A major highlight in Ningbo will be the official opening of the Haitian Machinery Global Application Experience Center. Created as a platform for the global market, it is designed to support technical exchange and application-focused solution development across industries, processes and production scenarios. During the event, Haitian will also present more than 60 application scenarios, covering advanced molding technologies, AI-enabled and intelligent technologies, and industrial talent development.

Shanghai: From Machines to Systems at Chinaplas 2026

In parallel, Haitian’s presentation at Chinaplas in Shanghai focuses on market-oriented solutions and industry-specific applications.  Across an exhibition space of 800 square meters, the group integrates its core divisions, including injection molding machines, drive systems and smart automation solutions. The focus is on industries such as home appliance, automotive and consumer goods, where tailored processing solutions are required. A key highlight will be the world premiere of the MA2500V/1000 Ultra, further expanding Haitian’s fifth-generation platform. Together with drive systems, automation and digital technologies, the exhibit will underline Haitian’s continued development from machine supplier to provider of integrated production solutions.

Suzhou: Dedicated expertise for medical manufacturing

In Suzhou, the focus will shift to one of the industry’s most demanding sectors: medical manufacturing. At the Haitian Medical Application Technology Center, visitors will see more than 10 customized precision clean molding technologies developed specifically for medical applications. The center demonstrates Haitian’s capabilities in medical application development, process validation and specialized molding solutions for customers with high requirements in cleanliness, stability, precision and consistency.

One connected view of Haitian’s capabilities

Together, the three locations create a connected picture of Haitian’s capabilities across the full value chain. Ningbo represents manufacturing depth and application infrastructure. Shanghai highlights innovation, market relevance and cross-divisional synergy. Suzhou shows how Haitian is building expertise in specialized industries through dedicated application development.

Throughout the week, Haitian will also host industry forums and networking activities to encourage dialogue on customer needs, technology trends and future manufacturing requirements. From factory visits to technical exchange, the event is designed to create a practical and comprehensive experience for customers and partners.

From April 20 to 26, Haitian warmly invites customers and partners from around the world to visit Ningbo, Shanghai and Suzhou and experience how manufacturing, technology and application expertise come together across the Haitian Group.

Shantou Gooders Precision Technology Co., Ltd.(Golds), founded in 2017, is a high-tech enterprise focused on precision manufacturing within the building block supply chain. Operating a 210,000 m² production base, the company produces more than 10 billion building block pieces every year. It is now a top-tier supplier of universal building block components, working with major toy companies worldwide.

Located in Chenghai, Shantou—one of China’s most important toy manufacturing hubs—Golds has grown alongside the region’s powerful industrial ecosystem.

Inside the factory, hundreds of injection molding machines run in orderly rows. Every year, billions of tiny plastic pieces leave this production line, eventually becoming castles, spacecraft, and dinosaurs in children’s hands.

The story behind this massive and highly reliable production system traces back to 2017, when Golds was founded, and when it first partnered with Zhafir.

When Golds was established in 2017, its mission was clear: to become a production service partner for leading toy brands. That meant delivering more than just building blocks, but also guaranteeing consistent quality across every batch. Choosing the right equipment was therefore the company’s first critical decision.

“High precision and reliable performance are the foundation of high-quality products,” recalls Hong Jiawen, Production Director at Golds. Zhafir was selected for its strong reputation in technology, service, and cost-performance.

Nine years later, that initial decision has grown into a large-scale production network. Today, Golds operates 327 injection molding machines from Haitian and Zhafir, including 263 Zhafir machines. Working together with Haitian Smart Solutions Robotics systems, they form the backbone of Golds’ massive annual output.

In the world of building blocks, creativity starts with precision. Each block must meet strict dimensional requirements. Equally important is consistency across batches, which means blocks produced at different times must deliver exactly the same fit and feel. Therefore, every detail—dimensional tolerance, parting line, and shrinkage rate—must be controlled at the micron level, ensuring that any two blocks can snap together seamlessly. This level of precision must be maintained over hundreds of millions of production cycles.

Zhafir machines play a vital role in achieving this consistency. Servo-driven systems minimize transmission delay and fluctuation, allowing machines to reach stable operation quickly. Combined with precise injection control, stable clamping systems, and fast cycle performance, they ensure reliable, repeatable production, supporting Golds’ output of billions of components each year. 

The all-electric design also eliminates hydraulic oil, reducing contamination risks and helping maintain the high cleanliness standards required for toy manufacturing.

As smart manufacturing reshapes the industry, Golds has actively built an automated production ecosystem. A dedicated building block solution from Haitian Smart Solutions compresses in-mold actions to 0.82 seconds, enabling stable performance even in high-frequency production cycles. Robotic systems work seamlessly with Zhafir injection molding machines, forming a synchronized production loop: Precise molding → Precise part removal → Precise cycle timing.

With its open architecture and intelligent capabilities, Zhafir equipment integrates smoothly into Golds’ smart factory environment. Production data can be quickly translated into process optimization, allowing the company to respond flexibly to changing orders. The result is faster changeovers, more flexible manufacturing, and higher efficiency.

From 2017 to 2026, Golds and Zhafir have grown together, from a single machine to a large-scale equipment network, and from precision manufacturing to intelligent manufacturing.The partnership reflects a clear path forward: starting with advanced precision, scaling that precision through digitalization, and ultimately unlocking new possibilities through intelligent manufacturing.

Today, the 10 billion building blocks produced each year stand as the most visible outcome of this collaboration. In Chenghai, the city that put China’s toy industry on the global map, Golds and Zhafir fit together like two perfectly matched blocks, building a future defined by precision, efficiency, and smart manufacturing.

Founded in Hong Kong in 1988, Hongrita Holdings Ltd. (Hongrita) has grown into a global precision manufacturing group. With mold and precision plastic component facilities in Shenzhen, Zhongshan, and Malaysia, Hongrita now operates six factories and employs approximately 2,500 people worldwide. Hongrita’s core expertise spans multi-material, multi-cavity, and LSR precision molds, serving leading global brands across medical, consumer electronics, industrial, and automotive sectors.

Recently, we had the opportunity to speak with Mr. Felix Choi, CEO of Hongrita, to hear firsthand how this manufacturing leader approaches choice, evolution, and the future.

At Hongrita’s Zhongshan plant, more than 300 Zhafir all-electric injection molding machines operate reliably day and night. Hongrita sets uncompromising standards: micron-level precision must remain consistent over time and across tens of millions of cycles.

In 2016, when the first second-generation Zhafir all-electric injection molding machine was introduced, the challenge was clear—not just to produce qualified parts, but to keep deviations within micron-level limits over millions of cycles. Zhafir met that challenge. Since then, Hongrita’s production lines have evolved in step with Zhafir’s technology, advancing together to the latest fifth-generation platform.

Today, all Zhafir machines at Hongrita continue to operate stably under high-load conditions, with machine stability underpinning consistently high production yield. This philosophy of iteration rather than replacement has formed the “growth rings” of Hongrita’s production lines, and stands as the first foundation supporting its global customer base.

In recent years, the partnership has reached a new milestone with the joint exploration of CUBE mold technology. “We’ve already received our first customer order,” Mr. Choi noted. From second-generation machines to breakthroughs in cube molding, the relationship has evolved from equipment supply into a collaborative R&D partnership, responding to new market demands and bringing advanced mold concepts into mass production.

Connecting machines into a production line is only the beginning. Hongrita began its digital and intelligent transformation early, guided by a clear goal: replace experience-based judgment with data-driven certainty.

“We need more accurate data for analysis, which is why we fully adopted all-electric machines,” said Mr. Choi. In an environment of intense competition on cost and efficiency, optimization must be rooted in real production data. The comprehensive adoption of Zhafir all-electric machines became the cornerstone. With advantages in energy efficiency and precision control, combined with open data interfaces, Zhafir enables every machine’s operating status, process parameters, and energy consumption to become transparent and traceable. As a result, machines are no longer just producing parts, but also producing insight.

This data-driven approach has also turned green intelligent manufacturing from a concept into action. With real-time data, Hongrita has carried out systematic energy-saving upgrades across water, electricity, gas, and HVAC systems, achieving both economic and environmental gains. Today, Hongrita has earned authoritative Industry 4.0 Maturity Level 2i certification, with Zhafir playing a critical role behind the scenes.

Nearly a decade and 300 Zhafir machines—more than scale, they reflect a journey of choice, trust, and shared progress. From equipment collaboration to technology development and digital transformation, Zhafir has grown alongside Hongrita in modern manufacturing. 

Looking ahead, the partnership will continue to drive innovation and long-term value. This journey of precision manufacturing is still underway. 

Founded in 2001, Ningbo Jinlong Electric Appliance Co., Ltd. (Jinlong) started with a focus on small household appliances and mold manufacturing. Over the years, the company has expanded into fields such as power tools and electronic components, accumulating extensive experience in mold design and manufacturing. Some of its molds have received both domestic and international awards. By 2025, Jinlong operates 68,000 square meters of manufacturing space with fixed assets of RMB 150 million, supporting stable and large-scale production.

Today, Jinlong’s workshop runs more than 300 injection molding machines from Haitian International with the blue “Haitian” and “Zhafir” logo. This represents 34 years of long-term trust. Through reliable equipment and responsive service, Haitian turned Jinlong’s initial “first machine” into a long-standing “only choice.”

From the first machine to a workshop equipped with 300 Haitian machines, Jinlong’s logic has remained unchanged. “Haitian machines are stable and highly reliable,” Chairman Shen explained. While production challenges can arise from various operational factors, Haitian’s service has consistently stayed close to the production line. “For users, service is the most important factor.”

After comparing alternative brands, Jinlong found no equivalent match in terms of overall reliability and support. As a result, Jinlong has maintained a 100% Haitian-configured injection molding workshop for over thirty-four years.

As customer demands shifted toward high-end and digitalized manufacturing, Jinlong continued its “Only Choice” with Haitian. In the first half of 2025, the company purchased 38 fifth-generation Haitian injection molding machines. “Our customers are global industry leaders. These projects require full digital integration, end-to-end process monitoring, and backend traceability.” said Chairman Shen.

Haitian machines enable real-time data collection, full-process monitoring, and production traceability, meeting strict digital manufacturing requirements and strengthening Jinlong’s smart manufacturing capabilities.

At this stage, Haitian has evolved from an equipment supplier into a long-term technology partner.