Automotive lightweighting is no longer just about shaving grams off existing plastic parts. At Changchun Chn-Top, it represents a fundamental paradigm shift: converting heavy structural metal castings directly into injection-molded plastics using physical microcellular foaming.

This isn’t just weight reduction—it’s a complete revolution in how vehicle components are manufactured. And bringing this breakthrough to the assembly line required a machine partner willing to build the technology from the ground up.

Chn-Top’s partnership with Haitian began long before building its Changchun facility in 2009. While Chn-Top held patents for physical foaming, commercializing the technology demanded non-standard machine capabilities—from specialized screw geometries and precise injection speeds to synchronized supercritical fluid injection.

With no off-the-shelf microcellular molding machines on the market, Chn-Top approached Haitian with a list of custom requirements: modified screws, re-tuned injection units, and control systems synchronized with supercritical fluid injection cycles. Haitian rose to the challenge. Through iterative trials, Haitian customized its equipment to master the new process. In June 2009, six tailor-made Haitian machines arrived at Chn-Top, turning patented concepts into a scalable industrial reality.

The mechanics of physical microcellular foaming is straightforward: micro-bubbles expand within the molten polymer, expanding the structure without increasing weight. This process drastically reduces component weight, shortens cycle times, and minimizes part.

In the age of e-mobility, weight reduction is top priority. Every gram directly impacts compliance and driving range. “Physical foaming drastically improves the viability of replacing steel with plastic, accelerating the transition of metal components toward microcellular injection molding,” noted Chn-Top.

While reducing interior trim weight is beneficial, optimizing battery packs is revolutionary.

Battery pack components typically feature thick walls and heavy mass, requiring high structural rigidity and crash performance. Physical foaming unlocked a game-changing alternative: replacing conventional cast metal parts with microcellular-foamed injection-molded plastics. This cuts individual part weight by 45% to nearly 50%, lowers production costs, and maintains structural integrity.

Founded in 2001 in Cixi, Zhejiang, Ningbo Kadeer Electrical Appliance Co., Ltd. (Kadeer) produces over 8 million small home appliances annually, with an output value exceeding RMB 1.5 billion. Its portfolio spans summer cooling solutions (circulation, pedestal, and tower fans) and winter heating systems (fan heaters, oil-filled radiators, and convectors). Armed with world-class industrial design—backed by multiple iF and Red Dot awards—Kadeer leverages design excellence as its core moat against market homogenization.

Extreme weather is reshaping the small-appliance business. Heat waves arrive earlier. Cold snaps hit harder. Products once seen as seasonal extras have become essential household items.

For manufacturers, this means demand can rise almost overnight. A sudden heat wave can trigger a surge in fan orders. A sharp drop in temperature can quickly tighten heater supply. The market no longer gives factories the luxury of a long response time.

At Kadeer’s production base in Cixi, Haitian injection molding machines run around the clock to meet these unpredictable spikes. Components move steadily from molding to assembly, while finished products are shipped to customers across the country.

Behind that smooth response is not luck. It is manufacturing discipline built over years.

In the fast-paced appliance market, survival hinges on speed.

Henan Hengrong New Materials Co., Ltd., based in Kaifeng, specializes in customized food-grade plastic packaging. Supported by mature manufacturing processes and rigorous quality control, the company delivers safe, reliable packaging solutions for the food industry.

Custom Packaging Starts with Agility

Kaifeng has long been known for its food culture. Hengrong’s contribution is helping those products stand out with packaging designed to match today’s market. Inside Hengrong’s production facility, 24 Haitian injection molding machines run around the clock, producing a wide range of customized food packaging. “Almost everything we produce is custom-made. ” says Chairman Kong Jian. Instead of relying on the same mold for years, Hengrong refreshes most of its packaging every one to two years to keep pace with changing products and consumer trends.

This commitment to customization means longer development cycles and more complex production, but it also helps customers’ products stand out on the shelf—even entering leading retail chains such as Pangdonglai. This high-mix production environment with frequent changeovers places exceptional demands on machine responsiveness and long-term reliability, making Haitian the natural choice.

Transforming Production with In-Mold Labeling

Hengrong’s manufacturing evolution can be traced through something as simple as a label.

The company has continuously upgraded its production process—from unlabelled packaging, to heat transfer printing, and now to in-mold labeling (IML). By integrating the label directly into the molding process, IML reduces manual operations while improving durability, appearance, product consistency and overall production efficiency. “Although the initial investment is higher, the overall cost for our customers is actually lower,” Kong explains.

Reliable IML production requires exceptional precision, while Haitian’s high-speed injection molding machines deliver the positioning accuracy and repeatability to keep the process stable.

Quality extends beyond the molding process. Hengrong’s new facility features a 4,500 m² clean workshop and works closely with leading mold  manufacturers to maintain high food safety and quality standard.

Reliability That Stands the Test of Time

Hengrong’s partnership with Haitian began in 2017. After comparing several domestic and international brands during product development, the company found Haitian consistently offered the best long-term stability. Today, Hengrong operates 24 Haitian injection molding machines ranging from 200 to 460 tons, including the latest thin-wall solution introduced during the expansion of its new production facility. According to Kong, the first batch of Haitian machines has been running reliably for six to seven years, while their energy efficiency continues to deliver measurable operating savings.

During the company’s relocation and expansion, Haitian equipment ensured uninterrupted production. Hengrong has also adopted Haitian Smart Solutions’ centralized material feeding system, reducing labor while improving efficiency and workplace cleanliness.

A Partnership Beyond Machines

What began with injection molding machines has grown into a broader manufacturing partnership. From equipment to feeding system, Hengrong and Haitian continue to deepen their collaboration through system-level solutions. This experience highlights a simple truth: in fast-changing, highly customized production, long-term reliability is not an advantage—it’s a necessity. Together, Hengrong and Haitian are building a smarter, more efficient and more sustainable future for food packaging manufacturing.

With her tilted head, closed eyes, bubble-blowing pose, and retro Chinese-inspired look, “Nanci” has captured the hearts of many young consumers. 

Behind this popular IP is ROBOTIME, a company that has grown from a newcomer in injection molding into a leading trendy toy brand in just seven years. Along the way, Haitian has been a trusted partner in its manufacturing journey.

Founded in 2007, ROBOTIME has built steady momentum over nearly two decades. Its three brands — Rolife, ROKR, and Rowood — offer a wide range of creative lifestyle products, including blind boxes, assembly kits, and wooden DIY collectibles. Original IPs such as Nanci, Suri, and Tao Ruanruan have gained strong popularity with designs rooted in Chinese aesthetics.

Nanci, launched in 2019, is one of the most recognizable characters. Her debut series reimagined iconic women from Chinese history, followed by collections inspired by the 24 Solar Terms, classical poetry, and traditional culture.

By blending Chinese heritage with designer collectibles, ROBOTIME has created products that resonate with young consumers while bringing traditional culture into everyday collecting and sharing.

For IP-driven collectibles, supply chain reliability is critical. During the blind box boom of 2021–2022, ROBOTIME faced surging demand amid pandemic-related disruptions.

At a critical moment, Haitian stepped in. “Within ten days, Haitian delivered 20 to 30 machines to us,” recalled Mr. Wu, head of  ROBOTIME Huai’an production base. “Once the machines arrived, Haitian engineers worked overnight on installation and commissioning. When local service resources were stretched, Haitian brought in support from other regions.”

This rapid response helped ROBOTIME maintain stable supply through a major demand peak.

The appeal of blind box collectibles lies largely in their refined appearance. Even a tiny black spot can affect the consumer experience and damage an IP’s reputation. For manufacturers, unstable equipment or unsuitable processes can increase defects, scrap rates, and management costs.

Haitian helped address this challenge with high-rigidity platens, fully closed-loop injection control, and HT·XTEND functions. With repeatability within 0.1%, stable dimensional accuracy, uniform plasticizing, and consistent injection performance, the machines help reduce black spots and impurities. The result is clean, refined product quality that supports ROBOTIME’s large-scale blind box production.

ROBOTIME’s partnership with Haitian began in 2019, when the company purchased a couple of machines for trial production of injection-molded parts for its miniature house kit. After evaluating Haitian’s expertise, market leadership, and service responsiveness, ROBOTIME expanded its investment. 

Today, its factory operates 184 Haitian machines, including MA/G、MA/SE series, and Zhafir electric models. These machines support production across Rolife blind boxes and plush toys, ROKR assembly products, and miniature house kit components made from PVC, ABS, PP, and PS.

ROBOTIME expects deeper support in dedicated screws and barrels for materials such as PVC, local spare parts availability, process guidance for material changes, and continued development in automation, intelligent manufacturing, and digitalization.

Designer toy IPs continue to evolve, but for ROBOTIME, stable injection molding remains the foundation for sustainable growth.

Over seven years, ROBOTIME has scaled its production with 184 Haitian machines at the core of its operations. Behind that growth, Haitian has been more than a supplier — providing responsive support, technical expertise, and a reliable manufacturing foundation for ROBOTIME’s growth.The next time a collector opens a Nanci blind box, the delicate face inside will reflect not only ROBOTIME’s creative design, but also Haitian’s manufacturing strength.

Shantou Gooders Precision Technology Co., Ltd.(Golds), founded in 2017, is a high-tech enterprise focused on precision manufacturing within the building block supply chain. Operating a 210,000 m² production base, the company produces more than 10 billion building block pieces every year. It is now a top-tier supplier of universal building block components, working with major toy companies worldwide.

Located in Chenghai, Shantou—one of China’s most important toy manufacturing hubs—Golds has grown alongside the region’s powerful industrial ecosystem.

Inside the factory, hundreds of injection molding machines run in orderly rows. Every year, billions of tiny plastic pieces leave this production line, eventually becoming castles, spacecraft, and dinosaurs in children’s hands.

The story behind this massive and highly reliable production system traces back to 2017, when Golds was founded, and when it first partnered with Zhafir.

When Golds was established in 2017, its mission was clear: to become a production service partner for leading toy brands. That meant delivering more than just building blocks, but also guaranteeing consistent quality across every batch. Choosing the right equipment was therefore the company’s first critical decision.

“High precision and reliable performance are the foundation of high-quality products,” recalls Hong Jiawen, Production Director at Golds. Zhafir was selected for its strong reputation in technology, service, and cost-performance.

Nine years later, that initial decision has grown into a large-scale production network. Today, Golds operates 327 injection molding machines from Haitian and Zhafir, including 263 Zhafir machines. Working together with Haitian Smart Solutions Robotics systems, they form the backbone of Golds’ massive annual output.

In the world of building blocks, creativity starts with precision. Each block must meet strict dimensional requirements. Equally important is consistency across batches, which means blocks produced at different times must deliver exactly the same fit and feel. Therefore, every detail—dimensional tolerance, parting line, and shrinkage rate—must be controlled at the micron level, ensuring that any two blocks can snap together seamlessly. This level of precision must be maintained over hundreds of millions of production cycles.

Zhafir machines play a vital role in achieving this consistency. Servo-driven systems minimize transmission delay and fluctuation, allowing machines to reach stable operation quickly. Combined with precise injection control, stable clamping systems, and fast cycle performance, they ensure reliable, repeatable production, supporting Golds’ output of billions of components each year. 

The all-electric design also eliminates hydraulic oil, reducing contamination risks and helping maintain the high cleanliness standards required for toy manufacturing.

As smart manufacturing reshapes the industry, Golds has actively built an automated production ecosystem. A dedicated building block solution from Haitian Smart Solutions compresses in-mold actions to 0.82 seconds, enabling stable performance even in high-frequency production cycles. Robotic systems work seamlessly with Zhafir injection molding machines, forming a synchronized production loop: Precise molding → Precise part removal → Precise cycle timing.

With its open architecture and intelligent capabilities, Zhafir equipment integrates smoothly into Golds’ smart factory environment. Production data can be quickly translated into process optimization, allowing the company to respond flexibly to changing orders. The result is faster changeovers, more flexible manufacturing, and higher efficiency.

From 2017 to 2026, Golds and Zhafir have grown together, from a single machine to a large-scale equipment network, and from precision manufacturing to intelligent manufacturing.The partnership reflects a clear path forward: starting with advanced precision, scaling that precision through digitalization, and ultimately unlocking new possibilities through intelligent manufacturing.

Today, the 10 billion building blocks produced each year stand as the most visible outcome of this collaboration. In Chenghai, the city that put China’s toy industry on the global map, Golds and Zhafir fit together like two perfectly matched blocks, building a future defined by precision, efficiency, and smart manufacturing.

Founded in Hong Kong in 1988, Hongrita Holdings Ltd. (Hongrita) has grown into a global precision manufacturing group. With mold and precision plastic component facilities in Shenzhen, Zhongshan, and Malaysia, Hongrita now operates six factories and employs approximately 2,500 people worldwide. Hongrita’s core expertise spans multi-material, multi-cavity, and LSR precision molds, serving leading global brands across medical, consumer electronics, industrial, and automotive sectors.

Recently, we had the opportunity to speak with Mr. Felix Choi, CEO of Hongrita, to hear firsthand how this manufacturing leader approaches choice, evolution, and the future.

At Hongrita’s Zhongshan plant, more than 300 Zhafir all-electric injection molding machines operate reliably day and night. Hongrita sets uncompromising standards: micron-level precision must remain consistent over time and across tens of millions of cycles.

In 2016, when the first second-generation Zhafir all-electric injection molding machine was introduced, the challenge was clear—not just to produce qualified parts, but to keep deviations within micron-level limits over millions of cycles. Zhafir met that challenge. Since then, Hongrita’s production lines have evolved in step with Zhafir’s technology, advancing together to the latest fifth-generation platform.

Today, all Zhafir machines at Hongrita continue to operate stably under high-load conditions, with machine stability underpinning consistently high production yield. This philosophy of iteration rather than replacement has formed the “growth rings” of Hongrita’s production lines, and stands as the first foundation supporting its global customer base.

In recent years, the partnership has reached a new milestone with the joint exploration of CUBE mold technology. “We’ve already received our first customer order,” Mr. Choi noted. From second-generation machines to breakthroughs in cube molding, the relationship has evolved from equipment supply into a collaborative R&D partnership, responding to new market demands and bringing advanced mold concepts into mass production.

Connecting machines into a production line is only the beginning. Hongrita began its digital and intelligent transformation early, guided by a clear goal: replace experience-based judgment with data-driven certainty.

“We need more accurate data for analysis, which is why we fully adopted all-electric machines,” said Mr. Choi. In an environment of intense competition on cost and efficiency, optimization must be rooted in real production data. The comprehensive adoption of Zhafir all-electric machines became the cornerstone. With advantages in energy efficiency and precision control, combined with open data interfaces, Zhafir enables every machine’s operating status, process parameters, and energy consumption to become transparent and traceable. As a result, machines are no longer just producing parts, but also producing insight.

This data-driven approach has also turned green intelligent manufacturing from a concept into action. With real-time data, Hongrita has carried out systematic energy-saving upgrades across water, electricity, gas, and HVAC systems, achieving both economic and environmental gains. Today, Hongrita has earned authoritative Industry 4.0 Maturity Level 2i certification, with Zhafir playing a critical role behind the scenes.

Nearly a decade and 300 Zhafir machines—more than scale, they reflect a journey of choice, trust, and shared progress. From equipment collaboration to technology development and digital transformation, Zhafir has grown alongside Hongrita in modern manufacturing. 

Looking ahead, the partnership will continue to drive innovation and long-term value. This journey of precision manufacturing is still underway. 

Founded in 2016, Guangdong Zhongsichuang Plastic Co., Ltd. (Zhongsichuang) focuses on the R&D and manufacturing of cosmetic packaging. Serving leading beauty brands worldwide, the company delivers packaging solutions that balance precision, visual appeal, and cost efficiency—helping brands stand out in competitive markets.

When a lipstick glides up smoothly or a compact reflects a clear, refined finish, these subtle details shape a consumer’s first perception. Cosmetic packaging today is no longer just functional, it is also the first visual and tactile expression of a brand.

Recently, we visited Zhongsichuang to see how aesthetic ideas are transformed into precise manufacturing results.

Within a 25,000-square-meter modern facility, more than 100 injection molding machines run continuously, supported by over 3,000 mold sets ready for production. Zhongsichuang operates a comprehensive range of Haitian and Zhafir injection molding machines, including standard models, third- and fifth-generation machines, as well as two-color and all-electric systems. Together, they cover nearly the full Haitian International product portfolio.

Behind this scale is a clear principle: precision manufacturing, refined appearance, and reliable cost performance.

In cosmetic packaging, transparency signals premium quality, and it also demands extreme process stability. Chairman Xie Rusheng demonstrated this with a clear powder compact weighing 70 grams, featuring a 10 mm wall thickness and a five-minute molding cycle, placing high demands on machine consistency over long cycles.

“With Zhafir all-electric injection molding machines, the products maintain stable pressure, speed, and temperature throughout the process.” This minimizes shrinkage in thick-wall parts and delivers a yield rate above 96%, making flawless transparency achievable at scale.

On July 9, Haitian Indonesia officially opened its Semarang Application Center. Over 50 key local customers and partners gathered to witness this milestone in strengthening regional technical service capabilities.

The newly launched Semarang Application Center integrates mold testing services, a high-turnover spare parts inventory, and ready-stock injection molding machines—offering customers a one-stop solution for immediate testing, verification, and delivery. As a key initiative in Haitian’s Southeast Asia strategy, the center aims to energize Indonesia’s plastics industry with fast response and full lifecycle support.

At the opening event, two flagship machines became the center of attention. The Haitian MA3800H/PRO demonstrated the efficient production of takeaway containers, earning high praise for its stable injection performance and energy-saving design. Meanwhile, the MA1600GII showcased its precision and operational excellence through a dry cycle display. Guests were drawn to the live demonstrations, many stopping to watch and capture the moment with photos.

At the event, Mr. Tao, General Manager of Haitian Indonesia, delivered a speech outlining the company’s development strategy for the Indonesian market. He emphasized that the Semarang Application Center will serve as a key link in leveraging Haitian’s strengths in technology, service, and innovation. With a more professional approach and faster response capabilities, Haitian Indonesia aims to become a vital bridge—connecting with customers, serving the market, and continuously creating value for the local plastics manufacturing industry.

Following that, Mr. Luo Jun, Manager of the Semarang Center, reviewed the development journey of the service site and highlighted the current team’s strengths. The center is now equipped with a professional technical support team and a high-turnover spare parts inventory. It also offers a three-year free maintenance policy for injection molding machines and a two-year free parts replacement policy. In addition, the center will provide customers with professional training in equipment maintenance, servicing, and process optimization.

After the opening ceremony, the Haitian Indonesia team engaged in in-depth discussions with customers on market trends, industry needs, and process optimization. The launch of the Semarang Application Center marks a further step in strengthening Haitian’s localized service network in Indonesia. Haitian remains committed to continuous investment, leveraging technology and service excellence to build an efficient service network across the country—working hand in hand with Indonesian partners to shape the future of the plastics industry.

Senior Leadership Gather to Witness a New Beginning

On May 16, 2025, Haitian Group and Haier Smart Home Co., Ltd. (hereinafter referred to as “Haier Smart Home”) officially held a signing ceremony for a global strategic cooperation agreement at the Haier Ecosystem Brand Center. This event marks a new milestone in their 30-year partnership, expanding into a broader global strategic collaboration.

Mr. Zhang Jianfeng, Chairman and President of Haitian Plastics Machinery Group, attended the signing ceremony together with Mr. Ye Jingbo, Assistant President and General Manager of the China Region, Mr. Mao Yucheng, General Manager of the North China Region, Mr. Chen Bing, General Manager of the Qingdao Branch, and Mr. Chen Yilong, Deputy General Manager of the Qingdao Branch. From Haier, the event was graced by Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, Mr. Li Yang, Vice President and Global Head of Procurement at Haier Smart Home, Mr. Liu Xiaobo, General Manager of the Washing Appliance Supply Chain, and Ms. Wang Rongmei, General Manager of Indirect Procurement. At the ceremony, Mr. Zhang Jianfeng and Mr. Li Huagang signed the strategic cooperation agreement on behalf of Haitian and Haier respectively, officially launching a new chapter in their partnership.

Powerful Partnership: Focusing on Smart Manufacturing and Customized Services

As leaders in the field of equipment manufacturing and smart home ecosystems, Haitian and Haier will deepen their integration of advanced technologies such as intelligent manufacturing, big data, and artificial intelligence. The partnership aims to explore customized services that meet full-scenario user demands and to jointly build a co-creative and mutually beneficial ecosystem. Haitian will provide Haier with world-class technical support and efficient supply chain services, leveraging its global network to support Haier’s localized smart manufacturing and agile response in overseas markets. Additionally, the two parties will cooperate on talent development, jointly cultivating skilled professionals in intelligent manufacturing to accelerate the implementation of ecosystem capabilities.

Three Decades of Trusted Collaboration，Advancing Global Ecosystem Co-Creation

Since Haier purchased its first Haitian injection molding machine in 1995, the two companies have built a close partnership spanning three decades. To date, Haitian has delivered over 500 high-performance injection molding machines to Haier and has been recognized with multiple honors, including the “Global Partner Award.”Going forward, Haitian will continue to support Haier in building intelligent and connected factories, and in establishing a digitalized and intelligent production system. This upgraded strategic collaboration will further integrate the global resources of both parties and lay a solid foundation for jointly building a “one-stop intelligent manufacturing service chain” in international markets. In the future, Haitian and Haier will deepen their cooperation and explore new paths in intelligent manufacturing and customized services—delivering higher-quality, more efficient experiences to customers around the world.

Valeo Group is a French industrial group specializing in the design, development, production, and sale of automotive parts, systems, and modules. As one of the world’s leading automotive parts suppliers, Valeo provides comprehensive solutions to all major car manufacturers globally.

As a key base in northern China, Valeo’s Changchun division is a modern automotive parts manufacturing facility that integrates R&D, production, and sales. It focuses on producing essential components such as automotive air conditioning, engine cooling modules, and active grille shutters. The company demonstrates strong market competitiveness and development potential through its advanced technology and efficient management.

Changchun, the cradle of China’s automotive industry, bears the legacy and ambitions of the country’s automotive manufacturing sector. This land has witnessed the thriving development of China’s automotive industry and fostered the rise of both domestic and international automotive and parts manufacturing companies, creating a complete industrial chain.

Recently, we had the privilege of visiting this iconic automotive city and Valeo’s Changchun division, where we explored the company’s expertise and forward-thinking approach in automotive manufacturing with Equipment Manager Mr. Wei Xuedong.

01 Two-Platen Machines More Space and Higher Efficiency

Haitian Two-platen Machines in Operation

On Valeo’s production line, Haitian two-platen machines play a vital role. With stringent requirements for automotive parts, Valeo not only pursues precision but also values production efficiency. Injection molding machines are crucial to the production process, and Mr. Wei Xuedong’s professional insight and careful approach are evident when selecting equipment. He highlighted the importance of plasticizing screw components and control precision as the core of injection molding machines. Haitian machines have won Valeo’s trust with their outstanding performance and consistent quality.

Inside the workshop, multiple Haitian injection molding machines are operating at full capacity. The two-platen machines, known for their compact design and high production efficiency, maximize productivity in limited spaces. They precisely shape each automotive part, significantly improving production efficiency while maintaining high product quality, embodying Valeo’s commitment to excellence.

02 Multi-componentInjection Molding Machines A Powerful Tool for Precision Manufacturing

Haitian’s Multi-component Injection Molding Solution

Last year, Valeo introduced Haitian’s multi-component injection molding solution, enabling the production of complex, multifunctional automotive parts such as multi-colored, multi-material interior components. This customized solution offers Valeo greater flexibility to meet changing market demands.

Wei shared, “The Haitian equipment we are currently using meets all of our requirements. Its CMK values, in some instances, exceed 3, with an average of about 2.2.” Haitian machines not only meet Valeo’s operational needs but also provide exceptional quality assurance with their high CMK values.

03 Excellence in Service Builds Trust

What impresses Valeo most is Haitian’s after-sales service. When comparing with other brands in the industry, Mr. Wei gave Haitian the highest praise: “What I appreciate most is Haitian’s after-sales team—they are highly efficient, and their service is undoubtedly the best!” Haitian’s team responds quickly and effectively, resolving technical issues and ensuring smooth production. This level of satisfaction is no coincidence; it is the result of Haitian’s ongoing pursuit of quality improvement and service optimization over the years.

As the sun set over the bustling workshop, our visitcame to an end. The collaboration between Haitianand Valeo represents the perfect blend of technologyand customer needs as well as the harmonious resonance ofinnovation and stability.In the ever-evolvingautomotive industry, Haitian injection molding ma.chines have earned Valeo’s trust and support withtheir reliable product quality and excellent after-sales service.

As technology continues to advance and our partner.ship deepens, Haitian and Valeo will jointly usher inautomotive manufacturing, driving progress in theindustry with outstanding products and services.